The Pillars of Data Integrity:
The New Business Imperative

 

Being accurate, consistent, and contextual is crucial for unleashing the data’s full potential. It is the combination of three components that defines data integrity and ensures all of the necessary information is captured to make confident business decisions.

Data integrity is crucial if businesses are to treat data as a strategic asset because, without it, organizations are making decisions that will result in flawed strategies. But how can businesses achieve integrity? It’s important to first understand the four core pillars it’s built on: data integration, quality, location-intelligence, and enrichment.

by admin|  22/02/2021

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Collaboration App Sprawl:
How CIOs Should Tackle it Head On

 

A whopping rise of collaboration software such as Microsoft Teams and Zoom as a result of the pandemic and following the shift to remote work, points to the fact that there has been a collaboration app sprawl. A new report by digital experience management company Aternity shows that managing and maintaining the growing array of enterprise apps often give CIOs nightmares.

In a recent chat with CXOToday, Mike Marks, Head of Product Marketing, Aternity states that CIOs need to tackle the collaboration app sprawl smartly and effectively, so as to ensure a positive employee digital experience and manage the growing hybrid workforce.

by admin|  01/03/2021

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Digital Channels
of Engagement

 

The coronavirus forces consumers to engage with brands online, exposing digital shortcomings and leading to consumer frustration. While customers are happy to digitally self-serve and laud the speed and convenience of email, text, web, social, chatbots and video, they get frustrated when their needs aren’t met and they can’t escalate to a traditional channel, especially a live person. When digital fails, humans should be part of the solution.

This is one of the key findings in this report by the CMO Council, in partnership with Precisely.

by admin|  22/02/2021

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